# Sell commercial roofing and industrial re-roofing leads.

Yes. AceLeads buys commercial and industrial roofing enquiries from independent lead generators across the UK: warehouse and factory re-roofs, industrial unit overlays and coatings, and asbestos cement roof replacement. You send the building, the roof area and the consent trail, we accept or reject within 48 hours, and every accepted lead is paid at a fixed fee. Domestic roofs and roof cleaning are out of scope.

A commercial re-roof is a project, not a call-out, and the lead has to look like one. Building type, roof area, access and whether they want a repair, a coating or a full replacement are the four things that decide whether this is a lead at all.

## What we accept

- A named decision maker at a UK trading business: owner, director, or a facilities, estates, maintenance or property manager. A managing agent acting for the landlord counts.
- The site address with a full postcode. The building the roof is on, not a registered office and not “units across the country”.
- A working UK phone number and a deliverable email address. We check both before a fee is due.
- Building type: warehouse, distribution shed, factory or production unit, trade counter, retail park unit, office block, school, or a large agricultural building.
- Approximate roof area in square metres, or the building footprint if that is easier to ask for. An estimate is fine, a blank is not.
- The existing covering as far as they know it: profiled metal sheet, asbestos cement sheet, single ply membrane, built-up felt, asphalt, or an older slate or tile roof on a commercial building.
- Asbestos status, stated plainly: known, suspected, ruled out, or a survey already carried out. Suspected is a usable answer and a valuable one. Silence is not.
- What they are asking for: patch repair, refurbishment or coating, overlay, or full strip and replacement, plus any rooflights, insulation upgrade or cladding scoped alongside it.
- Access and occupancy: roof height, whether the building stays in use during the works, and whether evening, weekend or shutdown working has been mentioned.
- Timing, and whether a budget is approved or the enquiry is at the stage of finding out what it costs.
- Consent evidence: the form URL, the exact wording shown, the IP address, the user agent and the timestamp.

## Who buys these leads

The buyers on this brief are commercial and industrial roofing contractors, cladding and sheeting specialists, asbestos removal contractors working roof replacement, building surveyors and facilities contractors, and the postcode areas they are short in move from week to week.

## What we reject

This brief is narrow on purpose and the narrowness is what pays. Almost everything we turn down in commercial roofing fails on one of these seven points, and every rejection carries a code from a published, closed list, so you always know which one it was. Nothing outside that list can be a reason. A rejected lead stays yours and we make no claim on it.

## Rejection reasons in full

- **Domestic roofs, and roof cleaning of any kind** - A house re-roof, a slipped tile, a leaking valley on a semi, a garage roof, a conservatory roof. Also every kind of exterior cleaning: moss removal, soft washing, render, gutters and driveways. That is a different trade at a fraction of the value, we no longer run a brief for it, and no amount of detail on the enquiry changes the answer. If your campaign is pulling homeowners, it is pulling the wrong traffic for this vertical.
- **Leak chasing and reactive patch repairs** - A drip over one bay, a call-out to trace where water is getting in, a few metres of felt made good, a handful of loose sheets refixed. This is maintenance a facilities team places with whoever answers the phone, on a day rate, and no contractor will pay for the introduction. A repair enquiry only works here when it comes with a roof area and an open question about refurbishment or replacement.
- **Asbestos questions with no roof project behind them** - Someone asking whether their roof contains asbestos, wanting a price for a single sample test, chasing disposal of a few sheets already stacked in a yard, or asking what the rules are. Asbestos cement roofs are one of the best segments on this brief, but the value is in the removal and replacement of a roof, not in the question. Send the ones with a building, an area and an intention behind them.
- **A building nobody can size or place** - No roof area and no footprint, no full postcode, the accountant’s address given as the site, a head office instead of the unit with the roof, or a portfolio described as “sites nationwide” with none of them named. Briefs are bought by postcode area and priced by area on the roof, so a building we cannot locate or scale cannot be placed and cannot be paid for.
- **A contact with no authority over the building fabric** - A tenant in a leased unit who cannot authorise works on a roof they do not own, with no landlord or managing agent named and nothing to show consent can be obtained. Also a receptionist, a switchboard, a maintenance operative pricing out of curiosity, and anyone gathering brochures. Name the person who can approve a survey and sign off the works, and record their role.
- **Tender fillers, insurance and research enquiries** - A third quote wanted for a contract already awarded, a benchmarking exercise by a quantity surveyor, an insurance claim where the insurer has not yet agreed there is a claim, grant and funding research, sustainability reporting with nothing behind it, and students or consultants collecting market information. Intent has to be dated and funded, not curious.
- **Recycled, co-registered, aged or incentivised enquiries** - A duplicate of an enquiry already submitted, by you or by another affiliate, inside the dedupe window on our lead standards page. Also scraped directory records, planning-application lists worked as data, prize draw and free-gift entries, and any lead whose consent wording never mentioned roofing work. Screening runs on normalised phone and email, and a consent trail that does not match the enquiry fails on its own.

## What moves a commercial roofing fee

Two tiers run on this brief. A raw lead clears the acceptance standards. A qualified lead also carries the detail a contractor needs to decide whether to survey, and it is worth materially more. Both figures live on the affiliate rate card and nowhere else, indicative and subject to postcode and volume. Our own fee on the buyer side is a percentage of the job value, agreed in writing before anyone starts, which is why the scale of the roof is not an abstraction here: it is the thing that decides what the lead is worth. Five things set the tier.

## What moves a lead up a tier

- **The roof area, written down** - Square metres, or the building footprint if that is the easier question to ask. A trade counter roof and a distribution shed arrive as the same lead when nobody records the number, and the smaller of the two sets the price. This is the single field that moves a commercial roofing lead most.
- **Repair, coating or full replacement** - A strip and re-roof, an overlay, or a coating system are three different jobs with three different values, and a patch repair is barely a job at all. Ask what they think they need and record the answer in their words. Rooflights, insulation and cladding scoped alongside the roof lift it further.
- **Asbestos flagged, not left blank** - Whether the existing roof is asbestos cement changes the survey, the programme and who can price the work, so a lead that answers the question is worth more than one that leaves it open. Known, suspected, ruled out or already surveyed are all useful answers, and suspected is not a weak one.
- **The building, and how anyone gets on the roof** - Height, whether the building stays in use through the works, live production or stock beneath, and whether out-of-hours or shutdown working has been raised. Access is what turns a straightforward roof into a complex one, and a contractor who learns it on the first call values the lead accordingly.
- **Authority to commission a survey** - An owner, director or estates, facilities or property manager who can approve a survey is worth considerably more than a named employee at the same site. Where the building is leased, a landlord or managing agent named on the lead is what keeps it alive. Capture the role, not only the name.

## Payment terms

- **Decision** - Within 48 hours of submission
- **First payment** - Within 14 days of your first accepted lead
- **After that** - Every Friday, for everything accepted up to the previous Sunday
- **Payment method** - Bank transfer (BACS). We raise the self-billed invoice, so there is nothing to chase.
- **Clawback** - Once we accept a lead it is ours. We never claw back an accepted lead because a buyer did not convert it. We reverse a payment only for proven fraud, a proven duplicate, or a consent failure.

## Requirements that apply to every lead

- Capture pages must meet UK GDPR and PECR standards. Specific, informed, freely given consent, a real privacy notice, no pre-ticked or bundled permissions, and AceLeads or a clearly described category of recipient named at the point of capture. Consent evidence travels with every lead: timestamp, IP, page URL and the exact wording shown. Capture pages are audited before the first lead is accepted.
- Every lead is verified before it counts. Contact details are checked, duplicates are caught across all affiliates rather than just your own, and known junk patterns are filtered automatically. Leads that fail verification are rejected with a named reason and are not paid for.

## Frequently asked questions

### Do you buy domestic roofing or roof cleaning enquiries?

No. This brief is commercial and industrial only: warehouses, factories, industrial units, retail and office premises, schools and large agricultural buildings. A house re-roof is out of scope however complete the data is, and roof, render and gutter cleaning is not a brief we run at all any more, at either end of the market. Split that traffic at the form rather than at the decision, because we reject it and you will have paid for the clicks.

### How much do you pay for a commercial roofing lead?

A fixed fee per accepted lead, at one of two tiers: the raw rate for a lead that meets the acceptance standards, and a higher qualified rate when it also carries the roof area, the scope, the asbestos position and a contact with authority. The current figures are published on the affiliate rate card, which is the only page we write them on, so nothing here can drift from what you are actually paid. They are indicative and subject to postcode and volume.

### Do you buy asbestos roof enquiries?

Yes, and they are among the strongest leads on this brief when there is a roof project behind them. What we want is a commercial building with an asbestos cement roof whose owner is looking at replacement, with the area, the access and the asbestos position recorded. What we reject is the standalone question: is this asbestos, what does a sample cost, will you take these sheets away. Licensed removal work routes to contractors who hold the right authorisation rather than to a general roofer, so flag asbestos on the lead rather than leaving it to be discovered. The consent and handling wording we ask you to use sits on the affiliate compliance page and is a draft under review, so read it on the day you build the page.

### What happens if you reject one of my leads?

You get a decision within 48 hours and a reason code from a fixed, published list rather than an opinion, so you can see what failed and fix it at the source. Nothing outside that list can be used to reject a lead, and you can appeal by replying to the rejection. A rejected lead stays yours, we make no claim on it, and you are free to place it elsewhere. The full list and the decision window are on the lead standards page.

### Commercial projects take months. Does a lead go stale?

Slower than a domestic trade, but not as slowly as people assume. A facilities manager who has decided the roof needs doing is usually working to a budget year or a shutdown window, so the enquiry stays live for weeks rather than days. Send it the same week you capture it and you will not run into the ageing rule. What does not survive is double selling: once we have accepted a lead we take it outright and place it, so an accepted commercial roofing enquiry should not be live with another network at the same time. Before we accept, and after any rejection, it is yours.

---

Source: https://aceleads.co.uk/affiliates/sell-commercial-roofing-leads
Last reviewed: 2026-08-13
Contact: info@aceleads.co.uk
AceLeads is a UK-registered business.