# Sell loft conversion leads, paid per accepted lead. Yes. AceLeads buys loft conversion enquiries from independent lead generators across the UK, from rooflight jobs through dormer and hip-to-gable to mansard. You send the lead with the conversion type, the property and the consent trail attached, we accept or reject it within 48 hours, and every accepted lead pays a fixed fee. Homeowner projects only, and the roof has to belong to the person enquiring. A loft conversion is sold on the roof, not on the room, and the type of conversion is most of what the job is worth. A lead that names it is worth far more than one that does not, so this brief is built around capturing that at the form rather than on the survey. ## What we accept - Full name, a working UK mobile and a deliverable email address. We check the number and the address before we decide, so a typo costs you the lead. - The full postcode of the property, not the town. Specialists in this trade work a radius, and a part postcode cannot be routed to one. - Confirmation that the enquirer owns the property, and owns the roof: a freeholder, or a leaseholder who says they have the freeholder’s consent to alter. - The conversion type they have in mind: rooflight, dormer, hip-to-gable or mansard. Where they genuinely do not know, flag the lead as advice led and send the detail that settles it instead. - Property type and age. Terrace, semi, detached or bungalow, and roughly when it was built, because that is what tells the buyer which roof they are walking into. - Head height at the ridge, measured from the top of the ceiling joists where the enquirer has measured it, or marked as unconfirmed rather than guessed at. - Roof structure where the enquirer can see it: a traditional cut roof, or modern trusses that will need steels and a structural redesign. - Intended use, and whether architect drawings or structural calculations already exist, plus the planning position in the enquirer’s own words. - A timescale, dated, and a budget band where they will give one. - Consent evidence on every lead, no exceptions: the form URL, the exact wording shown, the IP and the timestamp. ## Who buys these leads The buyers on this brief are loft conversion specialists, design and build contractors and structural contractors, working homeowner projects postcode by postcode, and the areas they are short in move from week to week. ## What we reject Loft traffic is cheap to buy and expensive to get wrong, because enquiries that look identical on a form are two different trades and three different budgets underneath. These are the ones that fail. The list is closed: a rejected lead comes back with one named reason from it, inside the same 48 hours, and you can appeal it. ## Rejection reasons in full - **Flats, leaseholders and anyone who does not own the roof** - The loft above a flat is almost never the flat owner’s to convert, and a leaseholder in a converted house needs the freeholder’s consent before a specialist can quote anything. A tenant cannot commission the work at all. We accept the freeholder, or a leaseholder who states they hold consent to alter. Anyone else is a conversation that ends on the doorstep, so it is rejected however complete the rest of the form is. - **Loft boarding, ladders, hatches and insulation** - Boarding out for storage, a new loft ladder, a wider hatch, a rewire or an insulation top-up are all real jobs and none of them is a conversion. They are worth a few hundred pounds and half a day, and the specialists on this brief are quoting structural work. If your creative talks about using the loft space rather than converting it, the enquiries it produces belong to a handyman and not to us. - **Extensions, garage conversions and whole-house refurbishments** - A rear extension adds footprint at ground level, a garage conversion is a change of use inside an existing shell, and a full refurbishment is a main contractor’s job. All three are different trades with different buyers, and filing one as a loft enquiry does not make it one. Where somebody wants a loft and an extension together, say so on the lead rather than picking whichever box pays better. - **No conversion type, and nothing that stands in for it** - Conversion type is the strongest signal on this lead, so a form that never asks for it has to carry the detail that settles it instead: property type and age, head height at the ridge, and the roof structure where they can see it. A name, a postcode and the words “loft conversion” is not a lead. Nothing on that record separates a rooflight job inside the existing roof from a mansard that reshapes the roof line and needs a planning application. - **Valuation research and price curiosity** - Homeowners working out what a conversion would add before they sell, sellers who want a figure for the estate agent, people testing whether the mortgage would stretch, and anyone collecting a third written quote for a job already awarded. Intent has to be dated and attached to a property they intend to have the work done on. Curiosity converts at nothing, and the survey visit is a wasted morning for the firm that paid for it. - **Recycled, aged, co-registered or incentivised enquiries** - Anything captured more than 30 days before you send it, home improvement lists resold from an earlier campaign, prize draw and free-gift entries, and any lead whose consent wording never mentioned a loft conversion or a third party calling about one. A duplicate of an enquiry already submitted, by you or by another affiliate, fails the same check. Screening runs on normalised phone and email, and a consent trail that does not match the enquiry fails on its own. ## What moves the fee on a loft conversion lead Two tiers are open on this vertical: a raw lead that meets the acceptance standards, and a qualified lead that also carries the detail in the brief. Both figures are published on the rate card and nowhere else, they are indicative, and postcode and volume move them. Almost all of the gap between the two tiers here is bought with four questions on your form. ## What moves a lead up a tier - **Which conversion type they want** - A rooflight conversion works inside the existing roof, a dormer or hip-to-gable rebuilds part of it, and a mansard reshapes the roof line entirely. Those are three different budgets and three different programmes, and the buyer prices the lead off which one it is. Capture the type and you have captured most of the value of the enquiry. - **A head height that was measured** - Ask for the measurement from the top of the ceiling joists to the underside of the ridge, because that is the one that decides whether the job works as the roof stands. Specialists look for roughly 2.2 metres before a conversion goes ahead without lowering the ceilings below or altering the roof. A measured figure lifts a lead. A guess that collapses on the survey is what makes buyers stop paying. - **Drawings and calculations already in hand** - A homeowner with architect drawings and structural calculations is ready for a fixed price. One without them wants a feasibility visit and a straight answer on what their roof will take. Both convert, they are worth different money to the buyer, and this is usually what lifts a loft lead from the raw tier to the qualified one. Record which one you have rather than leaving the buyer to find out. - **The property, and what the roof is made of** - Terrace, semi, detached or bungalow, roughly when it was built, and whether the roof is a traditional cut roof or modern trusses. A trussed roof needs steels and a structural redesign where a cut roof rarely does, so that one line changes the scope of the quote. Ownership belongs here too: the freeholder is the lead, everybody else is a referral to one. ## Payment terms - **Decision** - Within 48 hours of submission - **First payment** - Within 14 days of your first accepted lead - **After that** - Every Friday, for everything accepted up to the previous Sunday - **Payment method** - Bank transfer (BACS). We raise the self-billed invoice, so there is nothing to chase. - **Clawback** - Once we accept a lead it is ours. We never claw back an accepted lead because a buyer did not convert it. We reverse a payment only for proven fraud, a proven duplicate, or a consent failure. ## Requirements that apply to every lead - Capture pages must meet UK GDPR and PECR standards. Specific, informed, freely given consent, a real privacy notice, no pre-ticked or bundled permissions, and AceLeads or a clearly described category of recipient named at the point of capture. Consent evidence travels with every lead: timestamp, IP, page URL and the exact wording shown. Capture pages are audited before the first lead is accepted. - Every lead is verified before it counts. Contact details are checked, duplicates are caught across all affiliates rather than just your own, and known junk patterns are filtered automatically. Leads that fail verification are rejected with a named reason and are not paid for. ## Frequently asked questions ### How much do you pay for a loft conversion lead? A fixed fee per accepted lead, at one of two tiers: the raw rate for a lead that meets the acceptance standards, and a higher qualified rate when it also carries the conversion type, the property detail, the head height and the plans position. Both figures are published on the rate card, and that is the only page we write them on, so nothing here can drift from what you are actually paid. They are indicative, and postcode and volume move them. ### What if the homeowner does not know which type of conversion they want? Send it, and flag it as advice led. Plenty of good enquiries come from people who know they want the loft converted and have no idea whether their roof will take a dormer or a mansard, and the specialists on this brief are happy to lead with a feasibility visit. What the lead has to carry instead is the detail that settles it: property type and age, head height at the ridge, and the roof structure where they can see it. Advice led with that detail is a lead. Advice led with none of it is a name and a postcode. ### Do I have to get the enquirer into the loft to measure the head height? No, and a lead is not rejected for a missing measurement on its own. Ask for it, take it where they will give it, and mark it unconfirmed where they will not. What is not acceptable is a figure somebody typed to get past your form. An invented head height that collapses on the survey is worse for the buyer than a blank, and it is the sort of thing that ends a supply relationship. Measured lifts the tier, unconfirmed is honest, made up fails on provenance. ### What happens if you reject my lead, and can I sell it elsewhere? You get a decision within 48 hours with one named reason from the closed list on this page, and nothing outside that list can be a reason. You can appeal by replying to the rejection. A rejected lead stays yours, we make no claim on it, and you are free to place it anywhere you like. Once we have accepted a lead it is ours and it should not be live with another buyer at the same time: an enquiry you have also sold elsewhere shows up on the duplicate check, and that is a poor trade for both of us. ### I build loft conversions and turn work away. Can I sell the enquiries I cannot take? Yes, and out-of-area work is the cleanest supply we buy. It is first party, it is fresh, and nobody has paid for it twice. Two conditions. The homeowner has to have agreed at the point of capture that their details can be passed to another company who will contact them about the job, so a form that names only your firm does not carry over to us. And send it the same day: a homeowner you cannot get out to is already ringing the next specialist, and a loft enquiry that has sat for a fortnight has usually booked its survey with somebody else. --- Source: https://aceleads.co.uk/affiliates/sell-loft-conversion-leads Last reviewed: 2026-08-13 Contact: info@aceleads.co.uk AceLeads is a UK-registered business.