# How to choose a lead provider: 8 questions to ask

Choose a lead provider by asking how the leads are generated, whether they are exclusive or shared, how consent is captured, how fresh they are, and how you pay. If a provider dodges these questions, walk away. The safest option lets you see each lead and pay only when it turns into business.

Category: Buying leads  
Reading time: about 5 minutes

## The eight questions

Ask every one of these before you buy.

## Red flags

Walk away if you see any of these.

## Green flags

A good provider is happy to explain sourcing and consent, lets you filter to your exact criteria, and puts the risk on themselves rather than you. Being able to reserve leads for free and pay on results is the strongest green flag of all.

## Frequently asked questions

### What is the safest way to buy leads?

Use a source that shows you the lead before you commit, captures first-party consent, and only charges you when a lead turns into real business. That removes almost all of the downside.

### Should I sign a long contract?

Not until a provider has proven the leads convert for you. Start small, measure your cost per customer, and scale only when the maths works.

---

Source: https://aceleads.co.uk/guides/how-to-choose-a-lead-provider
Last reviewed: 2026-08-13
Contact: info@aceleads.co.uk
AceLeads is a UK-registered business.