Home extensions
Sell home extension leads,
paid per accepted lead.
Yes. AceLeads buys home extension enquiries from independent lead generators across the UK: single storey rear, side return, wrap-around and double storey builds. You send the lead with the ownership, the planning stage, the floor area and the budget band attached, we accept or reject it within 48 hours, and you are paid a fixed fee for every accepted lead. No exclusivity, no minimum volume.
One of the biggest tickets a homeowner ever buys, so the bar is set by paperwork rather than enthusiasm. Ownership, how far the drawings have got, the floor area they want and a budget that survives it. Clear that and this brief pays near the top of the board.
- Decision within 48 hours
- A reason named on every rejection
- No exclusivity
- No minimum volume
Looking to buy these leads instead? See our home extension leads page.
The terms on this brief
Same for every affiliate
- Decision
- Within 48 hours of submission
- First payment
- Within 14 days of your first accepted lead
- After that
- Every Friday, for everything accepted up to the previous Sunday
- Payment method
- Bank transfer (BACS). We raise the self-billed invoice, so there is nothing to chase.
- Clawback
- Once we accept a lead it is ours. We never claw back an accepted lead because a buyer did not convert it. We reverse a payment only for proven fraud, a proven duplicate, or a consent failure.
Figures are published on the rate card and nowhere else, so this page and the fee you are paid cannot drift apart.
What we accept
Send these with every lead.
This is the whole acceptance standard for home extensions. A lead carrying all of it clears the decision window quickly, and the fields that lift it to the qualified tier are set out further down.
- The homeowner’s name, a working UK phone number and a deliverable email address. We check both before we decide, so a typo costs you the lead.
- Confirmation that they own the property the extension is going on, and that they can authorise structural work to it.
- The full postcode of that property, not the town. Contractors here work a travel radius and the same brief prices very differently by region, so a partial postcode cannot be routed or valued.
- The extension type in the homeowner’s own words: single storey rear, side return, wrap-around, double storey, or a two-storey side and rear together.
- An approximate floor area. A rough length and width paced out in the garden is enough, and it is better than a blank.
- The planning stage: no drawings yet, drawings done, application submitted, or approval already in place. Say too whether an architect or designer is engaged.
- A budget band the homeowner stated themselves, rather than one inferred from the page they landed on or the ad they clicked.
- An intended start: the month or the season they want work to begin, and whether they are still choosing a builder or already holding quotes.
- Property type and age, plus anything structural the homeowner volunteered: a conservatory coming off, a shared boundary, a listed building or a conservation area. It never counts against a lead and it usually makes it worth more.
- Consent evidence with every submission, no exceptions: the form URL, the exact wording shown, the IP address, the user agent and the timestamp.
Who buys them. The buyers on this brief are design and build contractors, main contractors, architects with build arms and specialist extension firms, most of them working a set travel radius, so the postcode decides who is able to quote at all.
What we reject
The closed list.
Extensions attract dreamers, because drawing one on the back of an envelope is free and the search term is cheap to reach. The list below is what separates a household that will sign a build contract from one still deciding whether to move instead. It is closed: if a lead fails, the reason you get back inside 48 hours is one of these, and you can appeal it. A rejected lead stays yours and we make no claim on it.
Anyone who cannot authorise a structural build
Tenants, adult children enquiring about a parent’s house, and one owner of a shared property acting without the other. Leasehold flats belong here too: an extension on a leasehold property needs the freeholder’s consent before anyone can build, and an enquiry with no sign that consent exists or has even been asked for is not a project yet. The person on the lead has to be the one who can sign a build contract for the property named on it.
A budget that does not survive the floor area
Extensions are priced by the square metre, so a budget only means something once you put it next to the size wanted and the postcode it is wanted in. Conservatory money against a wrap-around, or a figure lifted from a television programme, fails on both. Region decides this more than any other vertical we buy: a band that is workable in the North does not reach the same build in London or the South East, and a contractor who drives out to explain that once will not pay for the next one.
Enquiries that are not extensions
A garden room or garden office, a conservatory or orangery, a loft or garage conversion, a basement dig, or an internal reconfiguration with no new footprint. These are real jobs and several of them are briefs we run, but they go to different firms, so an enquiry filed as an extension when it is one of these is rejected on category. Label it as what it actually is and it is judged against that brief instead of failing this one.
Paperwork, feasibility and speculative enquiries
Homeowners who want drawings only, a planning application handled, or structural calculations, with no intention of the same firm building it. Indicative costings gathered for a remortgage, a probate valuation or an insurance claim. A third quote collected to satisfy a process where the job is already awarded. Developers, self-builders and plot work, which is a different buyer entirely. There is no homeowner build to win at the end of any of them.
Neither a floor area nor a budget band
A name, a postcode and “thinking about an extension” cannot be qualified by anyone downstream. With no size and no budget, nothing on the record separates a small single storey infill from a two-storey wrap-around, and those are not the same job, the same firm or the same money. This is the most avoidable rejection on the list: two extra questions on your form move most of these from rejected to accepted.
Recycled traffic, and consent that names nobody
Enquiries already round the comparison sites and builder directories and sold on several times, anything caught by the duplicate window on our lead standards page, scraped or brokered records, prize draw and free-gift entries, and consent wording that refers only to “trusted partners” without naming us or clearly describing the firm that will make contact. Generic consent does not transfer, so a lead carrying it cannot lawfully be worked and cannot be paid for. Screening runs on normalised phone and email.
Nothing outside this list is a reason to reject a lead on this brief. The standards that apply across every brief are on the lead quality standards page, and the consent rules are on the compliance page.
Tiers
What moves the fee on an extension lead
Two tiers are open on this brief: a raw lead that meets the acceptance standards, and a qualified lead that also carries the detail below, so the contractor can price rather than interview. Both figures live on the rate card and nowhere else, they are indicative, and postcode and volume move them. Four things decide which tier a lead lands in.
How far the drawings have got
No drawings yet, drawings done, application submitted, or approval in place. It is the field buyers filter on first, because it sets the length of their pipeline: approval in place means they are quoting this month, while an early-stage enquiry is a sale they still have to make. Both are bought here, they are simply not worth the same. Record which one it is, and whether an architect or designer is already engaged.
Ownership confirmed, not assumed
Homeowner status on the specific property the extension is going on, and the freeholder position if it is leasehold. It is one question on your form and it is the difference between a lead that gets worked and a lead that gets rejected, so it carries more weight on this brief than almost anything else you can capture.
The floor area, written down
A rough length and width, or the number of rooms the new space has to hold. An extension is priced by the square metre, so a lead with no area on it arrives as the smallest job it could possibly be, and it is paid accordingly. Approximate is fine. Blank is what costs you.
A budget band, read against the postcode
A band the homeowner said out loud, next to the full postcode of the property. Together they tell a contractor in one glance whether the job is buildable at the size wanted, and that is what qualified means on this brief. Apart, neither one is worth much: the same band is comfortable in one region and short in another.
Every fee is published in one place.
The raw and qualified tiers for this brief sit on the rate card with every other vertical, so there is only ever one number to check. Rates are indicative and depend on postcode and volume.
Non-negotiable
Two things every lead has to clear.
These apply to every brief on this page and every brief we run. They are not preferences, and a lead that misses either is rejected whatever else is right about it.
Your capture pages meet the standard
Every page you generate from has to be built to UK GDPR and PECR standards, not close to them. That means a real privacy notice, consent that is specific, informed and freely given, no pre-ticked boxes or bundled permissions, and AceLeads or a clearly described category of recipient named at the point of capture.
Consent evidence travels with the lead: the timestamp, the IP, the page URL and the exact wording the person was shown. Consent you cannot produce is consent you do not have.
What we require, in fullEvery lead is verified before it counts
Leads are verified on the way in, by you before you send and by us on receipt. Contact details are checked, duplicates are caught across every affiliate rather than just your own, and known junk patterns are filtered automatically.
This protects your earnings as much as our buyers. A verified stream gets a higher acceptance rate, and a clean sender gets the briefs with the best rates first.
How a lead is judgedWe audit capture pages, and we will ask to see one before your first lead is accepted. This is not box-ticking: under the Data (Use and Access) Act 2025 the maximum PECR penalty is a matter of public record, and a lead sourced from a bought list puts both of us in front of it.
FAQ
Home extensions, explained.
What a lead generator usually wants settled before sending a first batch. Still unsure? Read how the programme works.
What counts as a home extension lead?
A homeowner pricing new floor area on a property they own: a single storey rear, a side return, a wrap-around, a double storey, or a two-storey side and rear together. Garden rooms, conservatories and orangeries, loft and garage conversions, basement digs and internal reconfiguration with no new footprint are all outside it, and they are the enquiries most often filed here by mistake. Several of them are briefs we run in their own right, so label the lead as what it is and it is judged on the right standards.
How much do you pay for an extension lead?
A fixed fee per accepted lead, at one of two tiers: raw for a lead that clears the acceptance standards, and qualified for one that also carries the ownership, planning stage, floor area and budget band named on this page. The current figures are published on the affiliate rate card rather than here, so there is only ever one number to check and it cannot drift from what you are actually paid. They are indicative and subject to postcode and volume.
Do the leads need planning permission already?
No, and it would be a thin brief if they did. We buy at every stage from no drawings yet through to approval in place, because the buyers want different stages: a design and build firm would rather sell the whole package from the start, while a contractor with a gap in the diary wants something it can price this month. What we will not accept is an enquiry that never records the stage at all, because that answer is what routes the lead, and routing is the difference between the raw tier and the qualified one.
What happens if you reject one?
You get the decision within 48 hours with one named reason from the closed list on this page, not a vague quality note, and you can appeal it by replying to the rejection. Nothing outside that list can be a reason. Once we have accepted a lead it is ours, so we do not take a payment back because a buyer failed to convert it. Your rolling acceptance rate sits in your portal, which is how you find out which of your sources is costing you.
Is it worth buying traffic in London and the South East?
It is where the biggest tickets are, and it is also where a budget band is most likely to fall short of the floor area, so the two pull against each other. An extension is priced by the square metre and those rates run well above the North, which lifts the value of a properly qualified London or South East lead and makes an unqualified one a more expensive mistake. If you are spending there, spend the extra form field on floor area and budget band as well. Coverage moves week to week, so the brief you get on approval names the postcode areas that are open before you commit a budget to them.
Take this brief
Send us your first extension lead
Apply once and we send you the brief for this vertical: the fields we need, the postcode areas that are open and the closed list of reasons a lead can fail. Post the first one through the form while your integration is being set up, and you have a decision on it within 48 hours.
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