Lead types
The leads we buy,
and where yours fit.
AceLeads buys first-party UK leads in twelve published lead types, in four groups: commercial energy and infrastructure (commercial solar, battery storage, EV charging); property and construction (commercial roofing, basement conversions, home extensions, loft conversions, garden rooms); vehicles (prestige leasing, commercial vehicle and fleet leasing); other trades (windows and doors, landscaping). Each one has a written brief naming the fields to send and the closed list of reasons a lead is rejected, and every accepted lead is paid a fixed fee, decided within 48 hours.
Twelve briefs, grouped by where a lead generator’s traffic usually sits rather than by what they pay. Each one is a full brief instead of a category name, so you can read the standard before you spend a pound sending traffic at it. Further down is the other half of the answer: the work we are not buying, and why.
- Decision within 48 hours
- A reason named on every rejection
- No exclusivity
- No minimum volume
The whole board
Twelve briefs, four groups
- Commercial energy and infrastructure Three briefs: commercial solar, battery storage, EV charging.
- Property and construction Five briefs: commercial roofing, basement conversions, home extensions, loft conversions, garden rooms.
- Vehicles Two briefs: prestige leasing, commercial vehicle and fleet leasing.
- Other trades Two briefs: windows and doors, landscaping.
Generating something that is not on this list? Say so on the application. Briefs open as demand comes online.
Before you pick one
Each of these is a brief, not a category.
A category name tells you nothing about whether your traffic will be paid for. A brief tells you exactly, because it is written before you send and it cannot be moved afterwards. Every one on this page has the same three parts, in the same order.
What to send
Every brief opens with the fields that have to travel with the lead, in full, including the consent evidence. A lead carrying all of them clears the decision window quickly, and nothing on the list is a nice to have.
What gets it rejected
Then the closed list of rejection reasons, written and published before you send anything. Nothing outside that list can be held against a lead on that brief, every rejection names the item that applied, and you can appeal it.
What lifts it a tier
Finally the qualifying detail that moves a lead from the raw tier to the qualified one. Tiers are named on the brief and what each one pays sits on the rate card, so there is a single place to check a fee.
The rules that sit above every brief, and therefore apply to all of them at once, are on the lead quality standards page. How to deliver a lead once you have picked a brief, whether that is a form post, a scheduled CSV, a webhook or the API, is confirmed with you once your application is approved.
Commercial energy and infrastructure
Where the site does the qualifying.
Business premises, never houses. What separates a project from a postcode on these briefs is the site itself: the roof or the yard, the supply coming into it, and the person with the authority to approve work on it. Capture those three at the form and this is the strongest paying work on the board. Miss them and the same enquiry arrives as a name and a phone number.
Commercial solar
The highest-value brief we run, and the narrowest. A C&I project is worth several times a domestic install to the firm that wins it, so the site, the spend and the person who signs it off all have to be on the lead.
Read the briefBattery storage
The biggest projects we take supply for, and the tightest brief. A battery is specified against a load profile, a connection and a patch of floor or yard, so those three things decide whether an enquiry is a project or a postcode.
Read the briefEV charging
Workplaces, depots, retail and hospitality car parks, estates and forecourts scoping charge points.
Read the briefProperty and construction
Projects, not call-outs.
The largest group on the board, and the one most home improvement funnels already touch. Four of these briefs are homeowner work judged on ownership, how far the drawings have got, the floor area and a budget that survives contact with a builder. The fifth, commercial roofing, is contract work on a commercial building, so it is judged on building type, roof area and access instead. Every one of them is bought postcode by postcode, which is why a partial postcode costs you more here than anywhere else on the board.
Commercial roofing
A commercial re-roof is a project, not a call-out, and the lead has to look like one. Building type, roof area, access and whether they want a repair, a coating or a full replacement are the four things that decide whether this is a lead at all.
Read the briefBasement conversions
The biggest domestic ticket on the board, and the one vertical where the same two words cover two different jobs.
Read the briefHome extensions
One of the biggest tickets a homeowner ever buys, so the bar is set by paperwork rather than enthusiasm.
Read the briefLoft conversions
A loft conversion is sold on the roof, not on the room, and the type of conversion is most of what the job is worth.
Read the briefGarden rooms
The buyers here are garden room manufacturers, modular and timber-frame builders and insulated garden building specialists, most of whom install within a set travel radius, so coverage matters to us as much as volume does.
Read the briefVehicles
Two briefs, split by who signs.
Vehicle enquiries divide cleanly, and the divide is not the badge on the bonnet. An order placed in a company name is a fleet enquiry and is judged on the business behind it, the size of the order and when the current contracts end. A high-budget personal enquiry reaches a specialist desk instead, and it is the monthly budget rather than the marque that puts it there. Sending one down the other brief turns a lead that would have been accepted into a rejection.
Prestige leasing
The demand on this brief comes from the specialist desks that work above the mainstream ceiling: prestige and performance leasing brokers, and the contract hire arms that hold allocation on the marques drivers ask for by name.
Read the briefCommercial vehicle and fleet leasing
Business orders only, in the company’s name. The vehicle matters far less here than the company behind it, the number on the order and the date the current contracts end.
Read the briefOther trades
Volume work, judged on scope.
Homeowner briefs that clear at a different rhythm to the rest of the board: more of them, each one smaller, and decided almost entirely on how much work is actually being asked for. A full house of windows with a door is a lead. A misted unit is a repair. A full garden redesign is a lead. A lawn cut is not. Read both reject lists before you point a campaign at either, because that line is where the margin goes.
The other half of the answer
What we are not buying right now.
The quickest way to waste a month is to build a funnel for work nobody here is buying. Most programmes will not put this half in writing, because a shorter no is a longer list of things they can appear to want. Ours is written down, and it is the same list we would give you on a call.
Low-ticket domestic work
Roof and gutter cleaning, domestic cleaning and tree surgery. All real trades, all generating real enquiries, and none of them a brief we run. The job values do not leave room for a fee that is worth your click cost and a buyer’s margin at the same time, and a fee that only works for one side of that is not a programme. We would rather tell you now than take the traffic and reject most of it.
Anything that is not first party
Bought lists, scraped directory records, co-registration paths, prize draw and free-gift entries, and enquiries already sold around the comparison sites. None of these is a lead on any brief, whatever the vertical, and no volume makes one acceptable.
Verticals with no buyer behind them
A brief opens when there is demand to place it with, and not before. A lead type missing from this page is usually missing because we have nobody to sell it to today, rather than because we think it is a poor vertical. That answer changes, sometimes quickly.
None of this is permanent. Briefs open and close with the demand behind them, and this page is generated from the briefs that are live, so what you can see here is what we are buying today rather than what we were buying when somebody last edited a list.
Same on every brief
The terms do not change by vertical.
Which brief you take decides what you send and what you are paid. It does not change when you are told, when you are paid, or what can be taken back afterwards. Those are the same across the whole board, and they are the same wording that goes into the agreement.
See what we pay- Decision
- Within 48 hours of submission
- First payment
- Within 14 days of your first accepted lead
- After that
- Every Friday, for everything accepted up to the previous Sunday
- Payment method
- Bank transfer (BACS). We raise the self-billed invoice, so there is nothing to chase.
- Clawback
- Once we accept a lead it is ours. We never claw back an accepted lead because a buyer did not convert it. We reverse a payment only for proven fraud, a proven duplicate, or a consent failure.
Consent travels with the lead on every brief. What has to be captured, and what the evidence has to show, is set out on the compliance page. Treat that wording as a draft pending solicitor review: the signed affiliate agreement is the document that governs, and where the two differ the agreement wins.
Non-negotiable
Two things every lead has to clear.
These apply to every brief on this page and every brief we run. They are not preferences, and a lead that misses either is rejected whatever else is right about it.
Your capture pages meet the standard
Every page you generate from has to be built to UK GDPR and PECR standards, not close to them. That means a real privacy notice, consent that is specific, informed and freely given, no pre-ticked boxes or bundled permissions, and AceLeads or a clearly described category of recipient named at the point of capture.
Consent evidence travels with the lead: the timestamp, the IP, the page URL and the exact wording the person was shown. Consent you cannot produce is consent you do not have.
What we require, in fullEvery lead is verified before it counts
Leads are verified on the way in, by you before you send and by us on receipt. Contact details are checked, duplicates are caught across every affiliate rather than just your own, and known junk patterns are filtered automatically.
This protects your earnings as much as our buyers. A verified stream gets a higher acceptance rate, and a clean sender gets the briefs with the best rates first.
How a lead is judgedWe audit capture pages, and we will ask to see one before your first lead is accepted. This is not box-ticking: under the Data (Use and Access) Act 2025 the maximum PECR penalty is a matter of public record, and a lead sourced from a bought list puts both of us in front of it.
FAQ
Picking a lead type, explained.
What a lead generator usually wants settled before choosing where to point a campaign. If it is the programme rather than the briefs you are weighing up, start on the affiliate hub instead.
What leads can I sell to AceLeads?
Any of the briefs published on this page. They fall into four groups: commercial energy and infrastructure, property and construction, vehicles, and other trades. Each brief names the fields that have to travel with the lead, the closed list of reasons a lead is rejected, and the detail that lifts a lead from the raw tier to the qualified one. If you generate first-party UK enquiries that fit one of them, you can sell them here.
How are the lead types grouped?
By where your traffic already sits rather than by what a brief pays. A generator running commercial energy campaigns is usually running solar, battery storage and EV charging together, and a home improvement funnel normally touches several of the property briefs at once. Grouping them this way shows you the whole set your existing audience already covers, instead of leaving you to read every brief to find the two that fit.
What leads are you not buying at the moment?
Low-ticket domestic work, specifically roof and gutter cleaning, domestic cleaning and tree surgery. They generate real enquiries and they are real trades, but the job values do not leave room for a fee that is worth your click cost and a buyer’s margin at the same time, so we do not run briefs for them. Separately, and on every brief, we never buy bought lists, scraped records, co-registration paths, incentivised prize draw entries, or enquiries already sold around the comparison sites.
You do not list the lead type I generate. Is that a permanent no?
No. A brief opens when there is a buyer behind it, so a lead type missing from this page usually means we have nobody to place it with today rather than that we think it is a poor vertical. Tell us what you generate when you apply. A generator already producing volume is frequently the reason a brief opens, and we would rather say not yet and mean it than take leads we cannot place.
Can I send leads on more than one brief?
Yes, and most affiliates do. There is no exclusivity, no minimum volume and no obligation to pick a single lane. Every lead is judged against the brief it was sent on, so the only thing to get right is matching the enquiry to the brief that covers it. A prestige vehicle enquiry sent on the fleet brief is a rejection that did not need to happen.
How do I know what a lead type pays before I build for it?
Each brief names its tiers and sets out what lifts a lead from one to the next, and the rate card gathers what we pay per accepted lead across every vertical in one place, so there is only ever one page to check. Read the brief’s reject list first though. On most verticals the difference between a channel that works and one that does not is the rejection rate rather than the fee.
Pick a brief
Take one brief and send a single lead.
You do not have to commit a channel to find out whether this works. Apply, read the brief that fits the traffic you already have, and submit one lead. You get an accept or a reject inside 48 hours with the reason named, and nothing binds you to a volume you have not got.