Industry guides · 5 min read · Updated August 2026
How to get more heat pump installs
The short answer
Heat pump leads come from homeowners moving off gas or oil, many chasing the Boiler Upgrade Scheme grant. Demand is growing fast, but the sales cycle is longer than a boiler swap. Buy verified heat-pump leads to fill the gap while you build your own funnel, and qualify property suitability early.
The heat pump market
Heat pumps are one of the fastest-growing home upgrades, pushed by net zero targets and the grant. The catch is a longer, more considered sale, so a steady flow of qualified enquiries matters more than a flood of curious ones.
Where the leads come from
Your own ads and content build long-term, but heat pumps take real budget and know-how to market well. A marketplace gives you verified enquiries now, which is why many installers do both.
What a good heat pump lead looks like
Suitability is everything, so look for:
- Current heating fuel (gas, oil, electric)
- Property type, size and age
- Insulation level
- Interest in the Boiler Upgrade Scheme grant
- Region
How to convert them
Educate early, because many homeowners are still learning. Qualify the property on the first call, flag grant eligibility, and book a survey. Patience and follow-up win here.
AceLeads can supply heat-pump leads and, if you want exclusive volume sooner, build the campaigns that generate them for you.
Ready to put this into practice?
Set your criteria and get matched to verified, ready-to-buy leads. Reserve the ones you want for free, and only pay when one turns into business.
FAQ
Common questions
Do heat pump leads mention the grant?
Many do. Where shared, leads flag grant interest so you can prioritise fundable installs.
Why is the heat pump sale longer?
It is a bigger, less familiar decision than a boiler, so homeowners research more. Fast, patient follow-up and a good survey are what convert them.