Industry guides · 6 min read · Updated August 2026
Solar lead generation: a guide for installers
The short answer
Solar leads come from homeowners looking to cut their energy bills, driven by prices, net zero and grants. The fastest way to get more is to buy verified solar leads from a marketplace while you build your own funnel. Prioritise leads with property, roof and bill detail, and call within minutes.
The solar market right now
Demand for domestic solar is strong. High energy bills, a push to net zero, and rising battery attach rates mean homeowners are actively pricing up systems. The flip side is competition, so the installers who win are the ones who reach the homeowner first and qualify fast.
Where solar leads come from
You have four routes, and they are not equal.
- Your own funnel: a website and ads that generate exclusive leads. Cheapest long term, but months to build.
- A lead marketplace: verified homeowner enquiries on demand, no setup. Fastest way to fill the diary.
- Referrals: your best leads, but you cannot control the volume.
- Directories: passive and low intent, rarely enough on their own.
What a good solar lead looks like
Before you quote, you want to see enough to know the roof will size up.
- Homeowner, not a renter (ownership decides the sale)
- Property type and roof or space available
- Monthly energy bill (system size and payback)
- Interest in battery storage or a heat pump
- Region or postcode
How to convert solar leads
Call within minutes, while the bill is fresh in their mind. Qualify roof and ownership on the first call, then book a survey rather than trying to close on the phone. Follow up several times, because solar is a considered purchase.
AceLeads supplies verified solar leads with this detail, matched to your area, and can also build your own solar funnel if you want exclusive volume.
Ready to put this into practice?
Set your criteria and get matched to verified, ready-to-buy leads. Reserve the ones you want for free, and only pay when one turns into business.
FAQ
Common questions
How much do solar leads cost?
It varies by exclusivity and quality. What matters is your cost per install, not per lead. A higher-priced exclusive lead that converts usually beats a cheap shared one that does not.
Are marketplace solar leads exclusive?
You choose. Exclusive solar leads go to you alone and convert best. Shared leads cost less but you compete on speed.